With five billion mobile phone subscribers worldwide, consumers are increasingly relying on connected devices to maintain their digital life, including contacts, photos, videos, music, games, social media profiles, etc.
In a recent survey conducted online by Harris Interactive on behalf of Careerbuilder, over 60 percent of people polled check their mobile phone during a meal. While this percentage may not shock many, it does validate the growth of the connected devices market. Mobile phones and connected devices have essentially become our life line, keeping us plugged in to not only business but our personal world and social circles.
However, what happens when we need to purchase a new device or upgrade to a new service plan? What would you do if you could not transfer your content and data to a new device?
According to a survey conducted by MarketTools, over 26% of mobile subscribers would prefer to postpone device purchase due to content transfer difficulty.
The process of transferring mobile phone content and data to a new device can be an extremely manual and time-consuming process that adds inconvenience and complexity to the consumer. Yet, by automating this experience, consumers can easily migrate or upgrade to new devices and services.
There is a vast market opportunity for service providers, retailer/e-tailers, and OEMs to make handset transfers brutally simple. Doing so will provide for a more engaged customer – improving subscriber satisfaction, profitability and reducing churn. As consumers leverage mobile devices and smartphones as the central hub for their personal and professional lives, giving them the tools to simply upgrade to new products and services will only make for a repeat buyer. Additionally, automating handset transfers can help increase new subscribers, by making it convenient to switch.
Check out the following flash demo to see how our customers are leveraging the ConvergenceNow® Plus+ platform to not only activate and provision devices for consumers but also transferring and synchronizing content across mobile devices and networks.
